Cover image for article 7 Types of Logos

7 Types of Logos

Published:  Tags:  Branding

Logos are the visual identity of a brand, encapsulating its values and personality in one simple graphic. Understanding the different types of logos can help you choose the best design for your brand. Below, we explore seven popular types of logos:


  1. Mascot Logos





    A mascot logo features a character or figure that represents your brand, often in a friendly, engaging way. Popular with sports teams and food brands, mascots help create a sense of connection with audiences through their relatable, often playful appearance. Examples include the KFC Colonel or the Michelin Man.


  2. Lettermark Logos




    Lettermark logos, also known as monograms, consist of a few letters, usually the brand’s initials. This type is ideal for brands with lengthy names, making the logo clean and easy to recognize. Companies like IBM and HBO use lettermark logos to create strong, memorable identities.


  3. Combination Mark Logos




    A combination mark merges text and a symbol, giving you the best of both worlds. The text helps clarify the brand name, while the graphic adds a distinctive visual element. Think of the Burger King logo or Adidas, where both elements work together to create a recognizable brand.


  4. Emblem Logos




    Emblems are more traditional logos that place the text inside a symbol or icon, often resembling a badge or seal. This type of logo communicates authority and legacy, making it popular with schools, government agencies, or luxury car brands like Harley-Davidson and Starbucks.


  5. Abstract Logos




    Abstract logos consist of geometric shapes or designs that don’t directly represent a specific object but evoke an idea or feeling. This type allows for more creativity and uniqueness, as seen in brands like Pepsi or the Olympic rings, where the shapes hold symbolic meaning.


  6. Wordmark/Logotype Logos




    A wordmark is a text-based logo that focuses solely on the brand’s name, often with custom typography to make it distinctive. These logos work best for brands with unique names, like Google, Coca-Cola, or FedEx, allowing the text to speak for itself without needing additional imagery.


  7. Pictorial Mark/Brand Mark/Logo Symbols





    A pictorial mark uses a simple, iconic image that instantly represents the brand. These logos are ideal for brands with a strong, established identity. Think of the Apple logo or Twitter’s bird—these symbols have become synonymous with their brands and are easily recognizable worldwide.


Conclusion

Each type of logo serves a different purpose and offers unique benefits. Whether you want to evoke playfulness with a mascot or professionalism with a wordmark, choosing the right logo is crucial to building a strong and lasting brand identity.